Privacy policy

1. WHO WE ARE


RUBIES is a premium Egyptian streetwear brand and the sole controller of your personal data.
All data collected through our website (www.rubiesbrand.com) is managed directly by us. If you have any questions about this Privacy Policy or how we handle your data, you can reach us at: privacy@rubiesbrand.com


2. WHAT DATA WE COLLECT

Depending on how you interact with us, we may collect the following types of personal data:

  • Identity data — your name, email address, phone number, and account login details.
  • Transaction data — your delivery address, order history, returns, and payment
    information (payment card data is processed securely by our payment provider and never stored directly by us).
  • Browsing data — pages visited, products viewed, time spent on site, and device/IP
    information collected via cookies and analytics tools.
  • Communications data — messages you send us via email, WhatsApp, or our website chat.
  • Marketing preferences — whether you have opted in to receive our newsletter, SMS updates, or push notifications.

Fields marked as required during registration or checkout are necessary for us to provide our service. Optional fields are clearly indicated.

3. WHY WE USE YOUR DATA

3.1 Account Registration

When you create an account on rubiesbrand.com, we process your data to set up and manage your profile, give you access to your order history, and personalise your experience. We keep this data for as long as your account remains active.


3.2 Order Fulfilment

Every purchase requires us to process your identity and delivery data to confirm your order, arrange shipping, issue your receipt, handle any returns, and respond to order-related queries. This is the core of our contract with you and the primary reason we process personal data.


3.3 Customer Service

When you contact us with a question, complaint, or return request, we process only the data needed to resolve your inquiry. We retain these communications for a reasonable period in case the issue recurs.

3.4 Marketing & Personalisation

With your explicit consent, we may use your data to:

  • Send you our newsletter and product updates by email or SMS.
  • Send push notifications if you have enabled them on your device.
  • Show you personalised ads on platforms such as Meta and TikTok, based on your
    browsing and purchase history.
  • Recommend products we think you will like based on what you have browsed or
    bought.
  • Build lookalike audiences on advertising platforms using anonymised data to reach new customers similar to you.

You can withdraw your marketing consent at any time by clicking "unsubscribe" in any email we send you, adjusting your device notification settings, or emailing us directly. Withdrawing consent does not affect the lawfulness of any processing carried out before your withdrawal.

3.5 Analytics & Improvement

We analyse how visitors use our website — which pages are most visited, how long people browse, and where we can improve — using tools such as Google Analytics and Meta Pixel. This data is aggregated and used only to make rubiesbrand.com better. Where possible, we anonymise this data after use.

4. OUR LEGAL BASIS FOR PROCESSING

We process your personal data under Egyptian Law No. 151 of 2020 on the Protection of
Personal Data. Depending on the purpose, we rely on one of the following legal grounds:

  • Contract performance — processing necessary to fulfil your order or manage your
    account.
  • Consent — for marketing communications, personalised ads, and non-essential
    cookies. You can withdraw consent at any time.
  • Legitimate interest — for analytics, fraud prevention, and improving our service, where these interests are not overridden by your rights.
  • Legal obligation — where we are required by Egyptian law to retain or share certain data.

5. HOW LONG WE KEEP YOUR DATA

We only keep your data for as long as necessary:

  • Account data — kept for as long as your account is active. You may delete your
    account at any time by contacting us.
  • Order data — kept for the period required to complete the transaction, handle potential returns or disputes, and meet our legal obligations under Egyptian commercial law.
  • Customer service records — kept for a reasonable period after your query is resolved.
  • Marketing data — kept until you unsubscribe or withdraw consent.
  • Analytics data — anonymised or deleted after use.

Once data is no longer needed for its original purpose, it is securely deleted or anonymised.

6. WHO WE SHARE YOUR DATA WITH

We do not sell your personal data. We share it only with trusted third parties who help us operate, specifically:

  • Payment processors — to securely handle your payment transactions (e.g. Visa/Mastercard gateway providers). They process card data under their own PCIDSS compliance.
  • Delivery and logistics partners — to ship and track your orders.
  • Marketing platforms — such as Meta and Google, to run targeted and lookalike advertising campaigns, using anonymised or hashed data only.
  • Email and SMS service providers — to send you order confirmations, shipping updates, and (with your consent) marketing communications.
  • Analytics providers — such as Google Analytics, to help us understand site performance.

All third parties we work with are required to handle your data securely and only for the
purposes we specify. Where data is transferred outside Egypt, we ensure appropriate
safeguards are in place.

7. YOUR RIGHTS

Under Egyptian Law No. 151 of 2020, you have the following rights regarding your personal data:

  • Access — request a copy of the personal data we hold about you.
  • Rectification — ask us to correct any inaccurate or incomplete data.
  • Erasure — request deletion of your data when it is no longer needed or if you withdraw consent.
  • Restriction — ask us to pause processing of your data in certain circumstances.
  • Objection — object to processing based on our legitimate interest.
  • Portability — receive your data in a commonly used, machine-readable format.
  • Withdraw consent — at any time, for any purpose based on consent, without affecting prior processing.

To exercise any of these rights, simply email us at privacy@rubiesbrand.com. We will respond within a reasonable period and may ask you to verify your identity before actioning your request.

8. PROVIDING DATA ABOUT OTHERS

If you provide personal data about another person — for example, a delivery recipient or a gift recipient — you confirm that you have informed them of how we will use their data in accordance with this Privacy Policy.

9. COOKIES

We use cookies and similar technologies on our website. For full details on the types of cookies we use, their purpose, and how to manage your preferences, please refer to our Cookies Policy available at www.rubiesbrand.com.

10. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we do, we will update the date at the bottom of this page. For significant changes, we will notify you by email or through a visible notice on our website. We recommend checking this page periodically to stay informed.